Primary Collection

Designed to illustrate a purity of shape and discipline of technique. Primary is inspired by the ‘New Wave’ movement of the late 70’s & early 80’s. Post-punk artists in the UK, US & Germany led the way towards a new ‘no-frills’ approach to the arts. This anti-pop culture reflected the bleak horizons of the times, producing dark and sombre visions which embraced new technologies and simplified structures. Welcome to Primary…

Hair: Saco Team Creative
Photography: David Oldham
Make-up: Andrew Gallimore
Stylist: Saga Widen

For more information on Saco collections, events & products email:

Rebecca McCosh: rebecca@alisonjamesonpr.com